Campaign India Team
Feb 10, 2020

dentsu X to manage HDFC Ergo Health Insurance's media

dX-cubic will handle the account

The agency started work on the account in January 2020
The agency started work on the account in January 2020
HDFC Ergo General Insurance has awarded its media buying mandate for health insurance to dentsu X. dX-cubic will handle the account.
 
Anuj Tyagi, MD and CEO, HDFC Ergo Health Insurance, said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”
 
Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector - designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”
 
dentsu X India comprises three agencies - dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

15 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

15 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

18 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.