Campaign India Team
Oct 28, 2021

Designer Sabyasachi Mukherjee is the latest to be trolled on social media

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

Designer Sabyasachi Mukherjee is the latest to be trolled on social media
Designer Sabyasachi Mukherjee released a social media campaign titled 'The Royal Bengal Mangalsutra Collection' earlier this week for his new range of 'Intimate Fine Jewellery'.
 
Hours after the launch, the designer was trolled on social media as his collection was labelled 'cheap' by some, while a few even questioned the designer for less jewellery and more display of intimate wear. There were also calls to #BoycottSabyasachi. 
 
The campaign consisted of 21 posts on Instagram, featuring heterosexual, same-sex couples, as well as models dressed in intimate apparel wearing a mangalsutra. One of the pictures featured a model wearing a black bra and donning a bindi and a mangalsutra, while leaning against a shirtless man.
 
 
 
 
 
 
This follows Dabur taking down its Fem Bleach ad earlier in the week after a social media outcry. The ad showed two young women celebrating Karva Chauth which outraged netizens and saw Madhya Pradesh Home Minister, Narottam Mishra, urging the brand to withdraw its ad, failing which, it would face legal consequences.
 
 
Source:
Campaign India

Related Articles

Just Published

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

1 hour ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

3 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

3 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.