Digital gets own award

Campaign India is launching the Campaign India Digital Media Awards with BBC.com as its partner. The awards will honour marketers and their agencies for outstanding work in promoting products and services through the digital medium and will be judged by an independent panel of industry experts.

Announcing the launch, Jim James, publisher, Campaign India, said, “We are delighted to partner with BBC.com for the first edition of the Campaign India Digital Media Awards. Through the launch of DMA in India, we aim to bring to light works that shows exceptional creativity and effectiveness in the digital medium.”

Seema Mohapatra (pictured), regional director ad sales, South Asia, BBC Worldwide said, “Digital Media can no longer be classified as New Media. In the last few years, digital campaigns have carved a distinct niche for themselves and digital is now a mainstream marketing tool to reach audiences. With audiences consuming content where, when and how they want to, content and engagement have become key. At the BBC, we have always appreciated excellence. With the Digital Media Awards we hope to encourage talent in the digital arena to deliver exemplary campaigns in the days to come.”

Vaishali Sharma, head of marcomms, BBC Global News Division said, “Apart from being one of the world’s most respected broadcasters, millions of people across the globe depend on the BBC’s digital offering for in-depth as well as impartial news and analysis. We are delighted to partner with Campaign India for the Digital Media Awards that will acknowledge and award some of the best talent in this space.”

The categories for the award are as follows:
Media Awards:
Campaigns and projects for client advertisers can be entered according to the pre-dominant digital medium used. Judges will once again look for entries that demonstrate the effectiveness with which the project or campaign met the objectives of the client advertiser.

A. Online advertising
Awarded to the campaign that uses online as a key engagement driver in its marketing campaign to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Could include banners, viral videos, landing sites, etc.

B. Website
Awarded to the campaign that best use the website to create a measurable impact as part of an overall marketing communications strategy.

S1. Technology & telecoms
S2. Leisure/travel
S3. Retail
S4. Financial services
S5. FMCG
S6. Not-for-profit
S7. Automotive
S8. B2B (other)
S9. B2C (other)
S10 Media
S11 Best Ad agency website

C. Best loyalty campaign 
Awarded to the digital campaign most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency. 
 
D. Best viral marketing 
Awarded to the digital content or campaign that combines creativity, engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set. 
 
E. Best integrated 
To be considered for the 'Integrated' media award, projects must show how they used a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative and media elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
 
F. Media innovation award 
Awarded to the campaign that use digital media in exploring new channels of communication or making use of existing ones in new and innovative ways to achieve marketing success during the review period. There will only be one winner in this category.  

G. Marketing of films

Awarded to the most effective marketing of a film in India, measured by proven results in relations to objectives set.

Industry Award:

Digital brand of the year
Awarded to the brand that used digital media to execute innovative ideas and achieve marketing success during the review period. The judges will consider the advertiser’s vision: direction and focus on goals; boldness: innovative solutions that build a return on marketing investment; brand stewardship; understanding of competitive or industry challenges and plans to overcome them, and of course challenges and roadblocks that the client has faced and overcome to achieve proven business and marketing results. There will only be one winner in this category. 
 
Platinum Award
This category cannot be entered directly. Judges will decide and present this ultimate accolade to the most outstanding of all the Gold winners in sector and media categories.
 
Campaign India Digital Media Awards 2010 Agency of the Year
This category cannot be entered directly. The agency network with the highest aggregate score from points allocated to the awarded agencies for all of the categories will be given this award. Points allocation as follows:
Gold Award – 10 points 
Silver Award – 8 points 
Bronze Award – 6 points

ENTRIES: Entry is open to clients and media owners, as well as their digital agencies, advertising agencies, production or design companies, or other relevant marketing service suppliers. Any entry for a particular project should be coordinated between the different parties involved. Forms can be downloaded.  

BBC ‘Talent To Watch’ contest
Campaign India and BBC.com are launching the ‘BBC Talent To Watch’. Winners will be awarded at the Campaign India Digital Media Awards ceremony to be held in June, 2010.
Criteria: All that is required is for you to be an employee of a media/advertising/marketing firm in India. All contestants need to register at www.campaignindia.in.
The contest: Write a strategy note on how you would leverage digital media to increase awareness on the H1N1 virus
OR how would you get Indians to contribute to the cause of the Haiti earthquake relief using digital media.
You can support your note with visuals. However, visuals are not mandatory. In both cases, ONLY digital media is to be used.

More details including the submission of entries and judges to follow shortly. 

For any enquiries, please mail at [email protected]