Disney+ Hotstar has announced that the streaming of Asia Cup and ICC Men’s Cricket ODI World Cup will be made available as free-to-view to all mobile phone users using the OTT app.
With this the OTT platform aims to further democratise the game of cricket and scale its viewership numbers for the duration of the season.
Sajith Sivanandan, head, Disney+ Hotstar, said, “Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system."
This follows Viacom18 offering the Indian Premier League free of cost to viewers on Jio Cinema.
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