Campaign India Team
Apr 19, 2022

Disney Star to launch Odia GEC in June

This is the seventh regional language the media house has forayed into

Disney Star to launch Odia GEC in June
Disney Star has announced that it will be entering the Odia market with the launch of Star Kirano, a GEC in June 2022. 
 
This will be the seventh regional language the network will enter. It currently operates channels in Malayalam (Asianet), Kannada (Star Suvarna), Telugu (Star Maa), Tamil (Star Vijay), Bangla (Star Jalsha) and Marathi (Star Pravah). 
 
Kevin Vaz, head - network entertainment channels, Disney Star, said, “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to our viewers in the language of their choice and in a manner they prefer. We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. We are now delighted to announce our foray into a new market - Odisha, further expanding our regional entertainment footprint, with the hope to replicate the success with our distinct, differentiated offerings that reflect their sentiments and culture. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers."
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

9 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

9 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

11 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.