DNY Hospitality has announced the appointment of Fruitbowl Digital for its visual branding duties.
The agency will establish the brand’s visual identity for cafes, dine-in restaurants, QSRs and cloud kitchens working within the DNY Hospitality group.
No multi-agency pitch was involved for this account win. It will be handled by Fruitbowl Digital’s Mumbai office.
Nikita Dalwani, creative director and co-founder, DNY Hospitality, said, “Importance of branding in the hospitality sector in India is taking giant strides. Aesthetic visuals play a major role in creating brand awareness and recall in customers. We are happy to associate with the dynamic and energetic team at Fruitbowl to make this a reality for a host of renowned hospitality players in the country.”
Dedeepya Reddy, co-founder, Fruitbowl Digital, said, “They say you eat with your eyes and that has become even more true for our digital-first world. The hospitality industry relies strongly on visual storytelling not just with their food, beverage and service; but also their brand and its presentation. We are delighted to partner with DNY hospitality and look forward to creating captivating visual communication elements for the diverse category of players in the food and beverage industry in India.”
