Dharampal Satyapal Group (DS Group), has announced the acquisition of The Good Stuff.
The Good Stuff houses the chocolate brand LuvIt, which was earlier owned by Goldman Sachs and Mitsui Ventures.
This acquisition is a strategic move to grow and strengthen the group’s confectionary portfolio, whilst also widening its distribution reach across grocery and other retail outlets.
DS Group also houses brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls and Maze, among others.
Shri Rajiv Kumar, vice chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionery segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergises with our business ethos of innovation and premium quality. ”
