Gurjit Degun
Aug 01, 2019

Emirates reviews global media account

Havas is expected to repitch.

Emirates reviews global media account

Emirates is reviewing its global media planning and buying account.

Havas Media has handled the brand since 2013, when it picked up the business from Starcom after a competitive pitch. At the time, Campaign reported that the account was worth $150 million.

Boutros Boutros, divisional senior vice-president, corporate communications, marketing and brand, at Emirates, is running the process. Havas Media is understood to be involved.

In May, Emirates reported a 44% year-on-year fall in profits to $631 million for the year to 31 March.

Havas Media declined to comment. Emirates did not respond to Campaign’s request for comment at time of publication.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

12 hours ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

12 hours ago

AiVANTA, UnScript to offer AI-based video solutions ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

13 hours ago

Why is PVMA missing ‘U’?

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.

14 hours ago

WPP’s back-to-office push: Is India’s adland ready ...

SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?