Mindshare dominated The Advertising Club’s Emvies 2016 to retain the Agency of the Year accolade with a total of 395 points. The GroupM agency bagged a Grand Emvie, nine Gold, 18 Silver and 15 Bronze awards (scroll down for Agency of the Year points table).
The Grand Emvie was awarded to PepsiCo campaign 'When consumers became co-marketers'.
Six of the agency’s Gold trophies were for the campaign '6 Pack Band' for Brooke Bond Red Label Tea, one of which was for ‘Best use of a Bollywood celebrity in media’, a category that did not count towards the points tally.
Mindshare also bagged a Gold each for 'Lay's Machine' (PepsiCo), 'Our Mast Strategy for Bajirao Mastani' (Eros Films) and 'Before Iftar Time It's Lifebuoy Time' (HUL).
Hindustan Unilever bagged Media Client of the Year, which Tata Sky had claimed last year. HUL had won the title (jointly with Tata Global Beverages) in 2014 (scroll down for Client of the Year points table).
Lodestar HM inches ahead of Maxus
Lodestar UM and Maxus finished with 135 points each.
By virtue of winning more Gold trophies, Lodestar UM stood second on the points tally, claiming seven Gold, three Silver and three Bronze awards.
Four of the Gold wins of the agency were for 'The World's first street named after street kids' for Door Step School. One of these wins was for 'Best Implementation Team of the Year', which did not add to the points tally.
Lodestar UM won two Gold awards for work on Salaam Bombay Foundation, one each for 'A resume from the future, helped change the future of a little girl' and 'An experience that funded education of 200 girls'.
The agency also bagged Gold for 'The Musical Journey Continues' for Coca-Cola India.
2014 Agency of the Year Maxus’ tally consisted of four Gold, five Silver and five Bronze trophies this year. Two of the Gold awards were for Tata Motors' 'How we helped Tata Motors save Rs 550+ crores'. The agency also won a Gold each for work on Shopclues and Alpenliebe.
Other Gold winners
Madison Media won two Gold, two Silver and five Bronze awards to finish fourth. The Gold wins were for 'Saffola World Heart Day' for Marico and 'Rongborsha – Simplifying Shades of Bengal' for Asian Paints Tractor Emulsion.
PHD India won a Gold, three Silver and four Bronze awards. 'Rin Career Academy' for HUL bagged Gold. Ronnie Thomas from the agency also won the Gold in the Young Emvie competition (category doesn’t count towards points tally).
Mediacom's wins included two Gold, three Silver and two Bronze awards. Ariel #DadsShareTheLoad for P&G India won Gold. In the Best Use of Celebrity category that does not carry points, the agency bagged Gold, also for Share the Load, for the entry 'Celebrities and their parents come together to teach laundry lessons'.
Initiative India was also among the Gold winners on the night. Its win was for 'Indians want more choice... Aur Dikhao' for Amazon Seller Services India.The agency also bagged a Silver.
Jossbox bagged Gold for 'The Transformation Series' for Tata Tetley Tea in the category Best Media Innovation from Media Agencies (not exceeding Rs 50 crore annual billing), which does not count towards the points tally.
WINNERS BY CATEGORY (Agency, Client of the year tables further below)
| BEST MEDIA RESEARCH / ANALYTICS - PROPRIETORY DATA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band - Happiness that truly went viral! Powered by the PIVOT | Hindustan Unilever Limited | SILVER |
| 2 | Mindshare | Lux | Which imagery smells the sweetest? | Hindustan Unilever Limited | BRONZE |
| 3 | OMD India | Nissan | Breaking the Stranglehold of Print in the Automotive Category | Nissan Motor India Pvt. Ltd. | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mediacom Communications Pvt. Ltd. | Ariel | Ariel Dads Share the Load : Equality Established. | Procter & Gamble | SILVER |
| 2 | Mindshare | Lifebuoy | Before Iftar time, it's Lifebuoy time | Hindustan Unilever Limited | SILVER |
| 3 | ZenithOptimedia India | Maggi | Media WELCOMES BACK Maggi from EXILE | Nestlé India Ltd. | SILVER |
| 4 | Lodestar UM | Amul | HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS | Gujarat Co-Operative Milk Marketing Federation Ltd. | SILVER |
| 5 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | BRONZE |
| 6 | Mindshare | Lifebuoy | Chamki-Help A Child Reach 5 | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA INNOVATION : DIGITAL - VIDEO | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | PHD India | Lifebuoy, Pureit and Domex | Swachh Aadat Swachh Bharat | Hindustan Unilever Limited | SILVER |
| 2 | Mindshare | Lakme | Vanguard of the New Beauty Influencer | Hindustan Unilever Limited | SILVER |
| 3 | OMD India | Clean & Clear | Clean & Clear - #ReadyFace | Johnson & Johnson Private Limited | SILVER |
| 4 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | BRONZE |
| 5 | Maxus | Hero MotoCorp | The ghost of the biker's past | Hero MotoCorp | BRONZE |
| BEST ONGOING MEDIA CAMPAIGN | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Madison Media | Saffola Life | Saffolalife World Heart Day | Marico Ltd. | GOLD |
| 2 | Lodestar UM | Coca-Cola | The Musical Journey Continues - Coke Studio | Coca-Cola India Pvt. Ltd. | GOLD |
| 3 | Mediacom Communications Pvt. Ltd. | Ariel | Ariel Share the load: Laundry Lesson 1 for HUSBANDS, Laundry Lesson 2 for DADS | Procter & Gamble | SILVER |
| 4 | PHD India | HUL Multibrand | Kan Khajura Tesan | Hindustan Unilever Limited | SILVER |
| 5 | MEC | Colgate Dental Cream | 7.5 million Stories that Made Media-dark Markets Smile | Colgate Palmolive India Pvt. Ltd. | SILVER |
| 6 | Mindshare | Lifebuoy | Killing Germs one wash at a Time | Hindustan Unilever Limited | SILVER |
| 7 | Maxus | Vodafone | Turning cricket fans into celebrities | Vodafone India Limited | BRONZE |
| BEST MEDIA INNOVATION - DIRECT MARKETING | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Lodestar UM | Salaam Bombay | A RESUME FROM THE FUTURE, HELPED CHANGE THE FUTURE OF A LITTLE GIRL. | Salaam Bombay Foundation | GOLD |
| 2 | Mindshare | Lays | Lays Machine | PepsiCo India Holdings Pvt. Ltd. | GOLD |
| 3 | Lodestar UM | Tata Housing | First Ever 'Social Sell' through Facebook | Tata Housing Development Company | SILVER |
| 4 | OMD India | Stayfree | Stayfree Stay Ahead Helpline | Johnson & Johnson Private Limited | BRONZE |
| BEST MEDIA INNOVATION - OUT OF HOME | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Lodestar UM | Door Step School | The world's first streets named after street kids. | Door Step School | GOLD |
| 2 | The Social Street | Britannia Industries Limited | Smile to be surprised | Britannia Industries Limited | BRONZE |
| 3 | The Social Street | Britannia Industries Limited | The slide of smiles | Britannia Industries Limited | BRONZE |
| 4 | Lodestar UM | Municipal Corporation of Greater Mumbai | Operation Zero Mosquito | Municipal Corporation of Greater Mumbai | BRONZE |
| 5 | The Social Street | Britannia Industries Limited | Taking the red carpet to Dharavi | Britannia Industries Limited | BRONZE |
| BEST MEDIA RESEARCH / ANALYTICS - ANALYTICS / DATA TECHNOLOGY | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | ZenithOptimedia India | OLX | OLX :: Driving MARKETING ACCOUNTABILITY for a brand with no REVENUE STREAM | OLX | BRONZE |
| 2 | MEC | Britannia | Decode : A Real Time Media Optimization Dashboard | Britannia Industries Limited | BRONZE |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 2 | Lodestar UM | Amul | HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS | Gujarat Co-operative Milk Marketing Federation Ltd. | SILVER |
| 3 | Mindshare | Kurkure | Challenging the festival status-quo | PepsiCo India Holdings Pvt. Ltd. | BRONZE |
| 4 | MSix | Nicotex | #UQuitIQuit - Making India Quit Smoking | Cipla Health Care | BRONZE |
| 5 | Mediacom Communications Pvt. Ltd. | Ariel | Ariel Share the Load : How We Got Indian Men To do The Laundry | Procter & Gamble | BRONZE |
| 6 | Mindshare | Pepsi | When PEPSI championed PE-ople power! | PepsiCo India Holdings Pvt. Ltd. | BRONZE |
| BEST MEDIA INNOVATION : CINEMA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Rin Powder | Bollywood Sings Rin's Anthem | Hindustan Unilever Limited | SILVER |
| 2 | Maxus | Vodafone | Always KISS for Migrant Labourers (Keep it Simple, Stupid) | Vodafone India Limited | SILVER |
| BEST MEDIA INNOVATION : TV-CONSUMER DURABLES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Madison Media | Asian Paints Tractor Emulsion | Rongborsha - Simplifying Shades of Bengal | Asian Paints Ltd. | GOLD |
| 2 | Madison Media | Royale Play | Let's play | Asian Paints Ltd. | BRONZE |
| BEST MEDIA STRATEGY : MEDIA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Bajirao Mastani | Our Mast Strategy for Bajirao Mastani | EROS International | GOLD |
| 2 | Mindshare | Star Sports | ICC World T20 - Buzz Acceleration Engine | Star India Pvt. Ltd. | BRONZE |
| BEST MEDIA INNOVATION : DIGITAL - MULTIPLE PLATFORM | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Maxus | Tata Motors | How we helped Tata Motors save Rs.550+ Crores! | Tata Motors Ltd. | GOLD |
| 2 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 3 | Mediacom Communications Pvt. Ltd. | Ariel India | Ariel #DadsShareTheLoad | Procter & Gamble | SILVER |
| 4 | Mindshare | Pepsi | Pepsi- When consumer became co- marketers!! | PepsiCo India Holdings Pvt. Ltd. | BRONZE |
| 5 | ibs | Gillette | How Gillette used digital to script it's most succesful razor launch in India | Gillette India | BRONZE |
| 6 | ibs | Standard Chartered Bank | The world's first marathon that was run physically, virtually and socially | Standard Chartered Bank | BRONZE |
| BEST MEDIA RESEARCH / ANALYTICS - EXISTING DATA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Kurkure | The Icebreaker: A model for the Social Media Age | PepsiCo India Holdings Pvt. Ltd. | SILVER |
| 2 | Lodestar UM | Tata Motors | Videoscope - Video analytics for brands | Tata Motors Ltd. | BRONZE |
| BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Maxus | Hero cycles | ODD PAR BHI CHALEGI EVEN PAR BHI CHALEGI | Hero Cycles | SILVER |
| BEST MEDIA INNOVATION : RADIO | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Kellogg's | One thought; 2.6 million belief | Kellogg's India | SILVER |
| 3 | Mindshare | Pond's Cold Cream | India's first ever live concert on Radio | Hindustan Unilever Limited | SILVER |
| 4 | Madison Media | Tata Salt | India's First Ever Live Radio from Siachen | Tata Chemicals Limited | BRONZE |
| 5 | Mindshare | Brooke Bond Taaza | Taaza Paheli Bachat Ki Saheli | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA STRATEGY : SERVICES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Maxus | Shopclues | Chota Muh Badi Baat | Clues Network Pvt. Ltd. | GOLD |
| 2 | Maxus | Paytm | From Point of sale to Point of Transaction - and India Said - Paytm Karo! (Sing along) | One97 Communications Ltd. | SILVER |
| 3 | Initiative India Pvt. Ltd. | Amazon.in | Journey to Pole Position | Amazon Seller Services India Pvt. Ltd. | SILVER |
| 4 | ZenithOptimedia India | OLX | OLX::Radio Inducing Behavioral Change::Sunday is Bechday | OLX | BRONZE |
| 5 | Maxus | Policybazaar.com | Returns powered by Ratings | Policybazaar Insurance Web Aggregator Pvt. Ltd. | BRONZE |
| 6 | GroupM, Team Airtel | Bharti Airtel | (REVOLUTION)4 | Bharti Airtel | BRONZE |
| BEST MEDIA INNOVATION : DIGITAL - SOCIAL MEDIA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 2 | Mediacom Communications Pvt. Ltd. | Ariel India | Ariel #DadsShareTheLoad | Procter & Gamble | GOLD |
| 3 | Mindshare | Dove | A Terribly Tiny Tale attempts a Big Change | Hindustan Unilever Limited | SILVER |
| 4 | PHD India | Lifebuoy | The Story of an Unborn Child - Chamki | Hindustan Unilever Limited | BRONZE |
| 5 | Mindshare | Bajaj V | The Rebirth of INS Vikrant | Bajaj Auto Pvt. Ltd. | BRONZE |
| 6 | Mindshare | Motorola | Moto X Force - When the Moto Shatter-Proof phone shattered competition dreams! | Motorola | BRONZE |
| BEST MEDIA STRATEGY : CONSUMER DURABLES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Maxus | Tata Motors | How we helped Tata Motors save Rs.550+ Crores! | Tata Motors Ltd. | GOLD |
| 2 | Lodestar UM | Mahindra Blazo | Blazo Integrated Media Strategy | Mahindra Trucks and Buses | BRONZE |
| 3 | Madison Media | Asian Paints | Asian Paints Har Shop to Har Ghar | Asian Paints Ltd. | BRONZE |
| 4 | Mindshare | Godrej Chotukool | Dynamic Messaging and Cluster targeting leads to Precision | Godrej & Boyce Appliances Division | BRONZE |
| BEST MEDIA INNOVATION : DIGITAL - SEARCH | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | ibs | Bajaj Electricals Limited | How Bajaj Electricals beat the Amazons and Flipkarts at their own game | Bajaj Electricals Limited | BRONZE |
| 2 | Maxus | L'Oreal Paris | Search Beyond Google | L'Oreal India | BRONZE |
| BEST MEDIA INNOVATION - PRINT:MAGAZINES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Lakme | Playtime for your pout | Hindustan Unilever Limited | SILVER |
| 2 | Maxus | Tanishq - The Palette Ring | Converting single ad into more than 1.28lacs Tanishq Sales officers demonstrating 36 different rings | Titan Company Limited | SILVER |
| BEST MEDIA INNOVATION : TV-CONSUMER PRODUCTS | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Maxus | Alpenliebe Gold | Look Amma ! Our idiot box became a gaming console | Perfetti VanMelle | GOLD |
| 2 | Mindshare | Fair & Lovely Cream | Saanp, TVT aur Saazish | Hindustan Unilever Limited | SILVER |
| 3 | Maxus | Maybelline Newyork | Wake Up. Makeup. Live It Up. Repeat. | Maybelline Newyork | SILVER |
| 4 | Mindshare | Bru Instant | Wake Up with Bru Instant | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Lodestar UM | Salaam Bombay | An experience that funded education for 200 girls | Salaam Bombay Foundation | GOLD |
| 2 | Lodestar UM | Door Step School | A street naming event for Social Change. | Door Step School | GOLD |
| 3 | The Social Street | Britannia Industries Limited | Smile to be surprised | Britannia Industries Limited | SILVER |
| 4 | PHD India | Rin | Rin Career Ready Academy | Hindustan Unilever Limited | BRONZE |
| 5 | Mindshare | Pepsi | Pepsi - When consumers became co-marketers!! | PepsiCo India Holdings Pvt. Ltd. | BRONZE |
| 6 | Madison Media | Wills Lifestyle | Mannequins On A Break | ITC Ltd Lifestyle Retailing Business Division | BRONZE |
| BEST MEDIA INNOVATION : TV - SERVICES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Madison Media | Saffolalife | SAve Time to Protect her heart | Marico Ltd. | SILVER |
| BEST MEDIA INNOVATION : SPONSORSHIPS | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Lakme | Bang Baaja Baaraat | Hindustan Unilever Limited | SILVER |
| BEST MEDIA INNOVATION : DIGITAL - DISPLAY | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | ibs | Airtel India | World's largest single day sampling exercise | Airtel India | BRONZE |
| 2 | Maxus | Vodafone India | Building Relevance through right targeting, right communication and right context | Vodafone India Limited | BRONZE |
| 3 | OMD India | Nissan | Ignite the Excitement with Programmatic | Nissan Motor India Pvt. Ltd. | BRONZE |
| 4 | Madison Media | Parachute Advansed Body Lotion | PABL - Weather Triggered Banners - Display | Marico Ltd. | BRONZE |
| BEST INTEGRATED CAMPAIGN : MEDIA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Bajirao Mastani | Our Mast Strategy for Bajirao Mastani | EROS International | SILVER |
| BEST MEDIA INNOVATION - PRINT:DAILIES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Kellogg's India | Kellogg ABP Print Innovation | Kellogg's India Ltd. | SILVER |
| 2 | GroupM, Team Airtel | Bharti Airtel | A SIM-PLE DOORSTEP DELIVERY | Bharti Airtel | BRONZE |
| BEST INTEGRATED CAMPAIGN - SERVICES | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Initiative India Pvt. Ltd. | Amazon.in | Indians want more choice... "Aur Dikhao" | Amazon Seller Services India Pvt. Ltd. | GOLD |
| 2 | Madison Media | Saffola Life | This WHD Take Time Out to Protect Her Heart | Marico Ltd. | SILVER |
| BEST MEDIA INNOVATION : BRANDED CONTENT | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Pepsi | Pepsi - When consumers became co-marketers!! | PepsiCo India Holdings Pvt. Ltd. | SILVER |
| 3 | Mindshare | Lakme | Beauty content gets a makeover | Hindustan Unilever Limited | SILVER |
| 4 | Mindshare | Lakme | Bang Baaja Baaraat | Hindustan Unilever Limited | SILVER |
| 5 | Mindshare | Kellogg's Chocos | COCO BAN GAYA ONLINE SUPERSTAR | Kellogg's India | SILVER |
| 6 | Mindshare | Dove | A Terribly Tiny Tale attempts a Big change | Hindustan Unilever Limited | BRONZE |
| 7 | Mediacom Communications Pvt. Ltd. | Ariel | Ariel Share the Load : A New Tapestry Of 'Content' On The Cultural Fabric Of India | Procter & Gamble | BRONZE |
| BEST MEDIA INNOVATION : DIGITAL - MOBILE | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Lifebuoy | Before Iftar Time, It's Lifebuoy Time | Hindustan Unilever Limited | GOLD |
| 2 | PHD India | Rin | Rin Career Ready Academy | Hindustan Unilever Limited | GOLD |
| 3 | OMD India | Kinderjoy | Kinderjoy Story Station | Ferrero | SILVER |
| 4 | PHD India | Pureit | PUREIT CARES FOR CHENNAI | Hindustan Unilever Limited | SILVER |
| 5 | PHD India | Active Wheel | Lo Kar Lo Baat | Hindustan Unilever Limited | BRONZE |
| 6 | PHD India | Lifebuoy | Paanch Ki Paathshaala | Hindustan Unilever Limited | BRONZE |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Lodestar UM | Door Step School | The world's first streets named after street kids. | Door Step School | GOLD |
| 2 | The Social Street | Britannia Industries Limited | Smile to be surprised | Britannia Industries Limited | SILVER |
| 3 | MSix | Nicotex | Nicotex From 'No Smoking' in flight to Quit Smoking | Cipla Health Care | BRONZE |
| BEST MEDIA INNOVATION - : TV-MEDIA | |||||
| NO AWARD | |||||
| OTHER CATEGORIES - The following four categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award. | |||||
| BEST IMPLEMENTATION TEAM OF THE YEAR | |||||
| NO. | CATEGORY | AGENCY NAME | BRAND NAME / CAPTION TITLE | CLIENT NAME | G /S / B |
| 1 | BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING | Lodestar UM | Door Step School - A street naming event for Social Change. | Door Step School | GOLD |
| BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS.50 CRORES ANNUAL BILLING | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Jossbox | Tetley Green Tea | The Transformation Series | Tata Global Beverages Limited | GOLD |
| 2 | ibs | Bajaj Electricals Limited | Bajaj Superfans - Using social to drive loyalty | Bajaj Electricals Limited | SILVER |
| 3 | Tonic Media | McDonald's India | Battle of Spicy - Consumers Battle it out to keep their favorite burgers on the menu. | McDonald's India | SILVER |
| 4 | The Social Street | Britannia Industries Limited | Taking the Red Carpet to Dharavi | Britannia Industries Limited | SILVER |
| 5 | The Social Street | Britannia Industries Limited | Smile to be surprised | Britannia Industries Limited | BRONZE |
| 6 | The Social Street | Britannia Industries Limited | Slide of smiles | Britannia Industries Limited | BRONZE |
| YOUNG EMVIE OF THE YEAR | |||||
| No. | Agency Name | Brand Name / Caption | Name of the Person | Client Name | G /S / B |
| 1 | PHD India | Rin, Pureit and Lifebuoy | Ronnie Thomas | Hindustan Unilever Limited | GOLD |
| 2 | PHD India | Lakme, Dove, Closeup | Rushina Vakharia | Hindustan Unilever Limited | SILVER |
| 3 | Mindshare | Lifebuoy - Killing Germs one wash at a Time | Nidhi Sabharwal | Hindustan Unilever Limited | BRONZE |
| 4 | PHD India | Active Wheel and Hindustan Unilever's Multi Brands | Priya Shetty | Hindustan Unilever Limited | BRONZE |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA | |||||
| No. | Agency Name | Brand Name | Caption Title | Client Name | G /S / B |
| 1 | Mindshare | Brooke Bond Red Label | 6 Pack Band | Hindustan Unilever Limited | GOLD |
| 2 | Mediacom Communications Pvt. Ltd. | Ariel | Ariel Share The Load : Celebrities & their parents come together to teach laundry lessons | Procter & Gamble | GOLD |
| 3 | MEC | Britannia | Dub to Jump | Britannia Industries Limited | SILVER |
| 4 | Maxus | L'Oreal Paris | L'OREAL PARIS - How we got Aishwarya Rai to call 4 Mn users? | L'Oreal India | BRONZE |
MEDIA AGENCY OF THE YEAR TALLY 
CLIENT AGENCY OF THE YEAR TALLY
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