Campaign India Team
Jan 31, 2023

Enigmatic Smile India appoints MS Dhoni as brand ambassador

Will be the face of the brand’s rewards offering

MS Dhoni
MS Dhoni
Enigmatic Smile has announced the appointment of MS Dhoni as brand ambassador. 
 
Dhoni will be the face of Enigmatic Smile and Single.id’s card-linked rewards offerings. 
 
Bish Smeir, CEO, Enigmatic Smile, said, “Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool-headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association.” 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

16 hours ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

16 hours ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

16 hours ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.