Campaign India Team
Jan 31, 2023

Enigmatic Smile India appoints MS Dhoni as brand ambassador

Will be the face of the brand’s rewards offering

MS Dhoni
MS Dhoni
Enigmatic Smile has announced the appointment of MS Dhoni as brand ambassador. 
 
Dhoni will be the face of Enigmatic Smile and Single.id’s card-linked rewards offerings. 
 
Bish Smeir, CEO, Enigmatic Smile, said, “Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool-headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association.” 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

20 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

21 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

22 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.