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Move will support brand's integration of 'advanced AI' in its marketing.
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.