Campaign India Team
Jan 31, 2023

Enigmatic Smile India appoints MS Dhoni as brand ambassador

Will be the face of the brand’s rewards offering

MS Dhoni
MS Dhoni
Enigmatic Smile has announced the appointment of MS Dhoni as brand ambassador. 
 
Dhoni will be the face of Enigmatic Smile and Single.id’s card-linked rewards offerings. 
 
Bish Smeir, CEO, Enigmatic Smile, said, “Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool-headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association.” 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

3 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

3 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

4 hours ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.