Enigmatic Smile has announced the appointment of MS Dhoni as brand ambassador.
Dhoni will be the face of Enigmatic Smile and Single.id’s card-linked rewards offerings.
Bish Smeir, CEO, Enigmatic Smile, said, “Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool-headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association.”