Campaign India Team
Jul 18, 2017

Epic Channel appoints Makani Creatives

Account won post a multi-agency pitch

Epic Channel appoints Makani Creatives
Makani Creatives has won the creative duties for Epic Channel post a multi-agency pitch. 
 
The channel is undergoing a change to its programming and moving from its initial history and mythology focus. It will now showcase content across various genres. 
 
Atreyo Mukherjee, marketing manager, Epic Channel, said, “We are very happy and confident on entrusting our communication mandates to Makani. Their creative insights and their involvement to deliver over and above the brief gave them a natural edge during the pitch process. We look forward to an enriching association with team Makani”
 
Sameer Makani, managing director, Makani Creatives, “Epic Channel is very promising and has huge potential. Their content is original, refreshing and very unique. Their ethos of exploring India’s untold stories highlighted by their unique perspective is ground-breaking in its own right and much needed in today’s age of erratic and repetitive content. We are very excited to be part of this 'Epic' journey!“
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

5 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

5 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

6 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.