
ENGN has announced the appointment of actor Esha Deol as brand ambassador.
The campaign aims to reflect the motto of the brand to support young female athletes by providing them with the support they need to achieve milestones.
Deol will feature in an OOH campaign titled ‘I am my own ENGN’, alongside Indian athletes like Maana Patel, Anisha Aswal, Nithyashree Ananda, Lakshmi GM, Shivani Soam and Anoli Shah.
The OOH media spots for the campaign have been rolled out across Mumbai.
Megha Desai, co-founder, ENGN, said, “ENGN was founded with an aim to empower women athletes to hone their sport, provide them access to best training facilities, coaches, nutrition and anything else they may require. We have been working towards our mission for over a year now and we are super proud of the athletes we represent. ‘I am my own ENGN’ embodies the brand’s core belief – that of strength, confidence, drive and grit which not only do these girls display but also inspire other young girls with.”