Media
Campaign India Team
Apr 25, 2008

Exclusive interview with Omnicom Media Group's Barry Cupples

In an exclusive interview with Campaign India, Barry Cupples, CEO, Asia Pacific, Omnicom Media Group, speaks about their plans for OMD in India and why India will continue to need unique, localised strategies.   OMD India still is slow to get off the ground in India... what are your plans with OMD India? The plan is to keep the momentum that we have built up in the last twelve months going. It's straightforward, we are going to pitch, win, grow and build on that basis.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

6 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

7 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Advertising
Nov 06, 2025
Campaign India Team

Marico awards its integrated media mandate to ...

Jasmin Sohrabji to take additional charge of SE Asia at Omnicom Media Group
Media
May 29, 2013
Campaign India Team

Jasmin Sohrabji to take additional charge of SE ...

OMD to handle media AOR for Intel in India
Media
Apr 30, 2008
Campaign India Team

OMD to handle media AOR for Intel in India

40 Under 40 2024: Bharat Khatri, Omnicom Media Group
Advertising
Oct 30, 2024
Staff Reporters

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Just Published

Accenture invests in AI upstart Alembic to further bolster client offering
Advertising
12 hours ago
Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
Media
12 hours ago
Campaign India Team

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

FYERS Unveils 'Born to Trade' to celebrating the journeys of Indian traders
Advertising
13 hours ago
Campaign India Team

FYERS Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
Marketing
13 hours ago
Campaign India Team

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.