Campaign India Team
Oct 17, 2014

Experience Commerce bags Lenovo's digital duties, kicks off with social campaign

The account was won following a multi-agency pitch

Experience Commerce bags Lenovo's digital duties, kicks off with social campaign
Experience Commerce (EC) has announced that it has bagged the digital and social marketing duties of Lenovo. The account was won following a multi-agency pitch. 22Feet Tribal handled the digital duties before this.
 
A social media campaign has been rolled out for the launch of the 'Yoga Tablet 2'. 
 
Sandip Maiti, CEO and chief creative officer, Experience Commerce, said, "Gadgets such as tablets are designed to help us lead a more connected, productive and fun life; but take them out of the box and you often see yourself enslaved and tethered to these devices. This campaign is designed to raise awareness about how you can free your life from restrictive technology - discover a brand that promises to adapt to you."
 
The interactive video-based campaign on theme of users freeing trapped protagonists is on yoga2bfree.com. 
 
 
Bhaskar Choudhuri, director - marketing, Lenovo India, "We have been active on social media since 2010, and were in the market for a new kind of agency who understands the digital born consumer and can help us craft an unique social voice for brand Lenovo. We look forward to a creative partnership with EC to tell the story of Lenovo for this millennial generation and build a strong community of advocates around its smartphones, tablets and laptop categories."
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.