Fabian Trevor Cowan moves to Ideacafe.agency

Ideacafe.Agency has announced the appointment of Fabian Trevor Cowan as chief growth officer. 

 

Cowan moves to the recently launched agency by Nabendu Bhattacharyya from Sapio Parthiv Heritech, where he was chief executive officer.

 

Cowan had also recently launched 1bb, an OOH creative consultancy.

 

Bhattacharryya said, “I am happy and delighted to have Fabian onboard as chief growth officer at Ideacafe.Agency. His passion for out-of-home, technology, creativity will strengthen our foundation and truly matches our growth vision. Getting him on board and strengthening our leadership team to set the right culture at Ideacafe.Agency. His inherent collaborative spirit, drives positivity, and an excellent mentor is the kind of talent we want to build."

 

Cowan said, “I am delighted to join in Ideacafe.Agency. My yearning belief in re-constituting a brand past experiences with OOH through creative abrasion and a data driven delivery coincided perfectly well with Nabendu’s vision of a new approach. I believe it is time for us as an industry to work collectively towards the conscious elevation of the out of home ecosystem."

 

He added, "Jazz is the notes you don’t play. At Ideacafe.Agency our focus is on not playing to the gallery doing most of the things that have always been done but, doing some of the things that have never been done, resulting in a symphony that captures the attention it so deserves."

 

In a career spanning 27 years, he has also worked with Posterscope, Brandscope, OOH Media, Digital Signage Network, Radio One, and Mid Day.