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Those who know it, know it. Those who’ve realized that the industry is turning into sham, either choose to protest or silently witness it and do nothing about it. This blog doesn’t talk to them. We are Indians, after all. But it really justifies those extra hours I put in everyday to write, when I know that there are people who still think everything’s fine. Why create a hue and cry when there are bigger things to worry about? Like winning more Pencils next year, perhaps.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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The India campaign features Ananya Panday and Lakshya as new global ambassadors.