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Those who know it, know it. Those who’ve realized that the industry is turning into sham, either choose to protest or silently witness it and do nothing about it. This blog doesn’t talk to them. We are Indians, after all. But it really justifies those extra hours I put in everyday to write, when I know that there are people who still think everything’s fine. Why create a hue and cry when there are bigger things to worry about? Like winning more Pencils next year, perhaps.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?