Viacom18 India bags Major League Cricket's broadcast rights

Major League Cricket (MLC) has announced the appointement of Viacom18 for its broadcast media rights. 

 

The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18, starting on 13 July, when the Texas Super Kings take on the Los Angeles Knight Riders at Grand Prairie Stadium near Dallas, TX.

 

Hursh Shrivastava, head of strategy, partnerships and acquisitions, Viacom18 Sports, said, “JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees. Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.”

 

Vijay Srinivasan, co-founder, Major League Cricket, said, “We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18. Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”