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This year, International Father's Day was celebrated on 19 June.
Like mothers, fathers too wear many hats for their children, and brands aimed to pay tribute to all the dads by showcasing different elements of fatherhood through their various campaigns.
Here's a list of films that caught our attention:
Bombay Shaving Company
Ceat Tyres
Colors Infinity and Comedy Central
Parle Products
Samsonite India
SBI General Insurance
SBI Life
Shoppers Stop
The Man Company
TradeIndia
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
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