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This year, International Father's Day was celebrated on 19 June.
Like mothers, fathers too wear many hats for their children, and brands aimed to pay tribute to all the dads by showcasing different elements of fatherhood through their various campaigns.
Here's a list of films that caught our attention:
Bombay Shaving Company
Ceat Tyres
Colors Infinity and Comedy Central
Parle Products
Samsonite India
SBI General Insurance
SBI Life
Shoppers Stop
The Man Company
TradeIndia
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75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
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