Spotify has signed a deal with FC Barcelona to become the club's partner and official streaming partner.
The deal sees FC Barcelona's stadium being rebranded as Spotify Camp Nou.
The brand will also appear on the front of both men’s and women’s team shirts beginning the 2022/23 season. The stadium sponsorship deal is for four years while the training shirt deal is for three.
The deal is subject to the ratification of the extraordinary delegate members assembly that will take place on 3 April.
The partnership reached by Barcelona and Spotify aims to bring the worlds of music and football together, giving a stage to players and artists at the Spotify Camp Nou Stadium.
Joan Laporta, president, FC Barcelona, said, "We are very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify. This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world."
He added, "It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”
Alex Norström, chief freemium business officer, Spotify, said, “We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of music and football together. From July, our collaboration will offer a global stage to artists, players and fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase."
He added, "Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”
