Ferns N Petals gets Mullen Lintas to handle creative

Ferns N Petals has announced the appointment of Mullen Lintas to handle its creative duties. 

 

This account was won followed by a multi-agency pitch process. The agency's Delhi office will handle the account.

 

With this association, the agency will be responsible for the brand's strategy and creative output.

 

Sai Thota, head – digital marketing, Ferns N Petals, said, “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth." 

 

Hari Krishnan, CEO, Mullen Lintas, commented, “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us, where D2C brands are emerging faster than mushrooms. At such a juncture, to partner, a brand like Ferns N Petals to chart its future journey is an exciting challenge, and we look forward to it.”

 

Sunil Singh, senior vice president and business head, Mullen Lintas, said, "Ferns N Petals has been a leader in the gifting segment it's a brand that has touched millions of hearts. It was an exciting brief, and we were able to demonstrate a strategic approach that would help build an enhanced brand preference. We are delighted to partner them and look forward to creating a work that gets Ferns N petals an unfair share of attention.”