Campaign India Team
Jan 25, 2024

FICCI appoints Kevin Vaz as chairperson of media and entertainment committee

Vaz is CEO, broadcast entertainment at Viacom18

FICCI appoints Kevin Vaz as chairperson of media and entertainment committee
The Federation of Indian Chambers of Commerce and Industry (FICCI) has announced the appointment of Kevin Vaz, CEO – broadcast entertainment, Viacom18 as the chairperson of FICCI's media and entertainment committee.
 
The previous co-chair of FICCI's media and entertainment board was Jyoti Deshpande, former CEO, Viacom18 Media.
 
Leena Jaisani, deputy secretary general, FICCI, said, "FICCI, as the apex industry association, has consistently led the charge in fostering collaborations with diverse stakeholders within the realms of Indian commerce and government.  In navigating the complexities of this dynamic landscape, FICCI remains steadfast in its commitment to driving meaningful policy discussions and facilitating their effective adoption, thereby shaping a vibrant and progressive future for the media and entertainment sector in India. FICCI is confident that Mr Vaz, with his wealth of experience, will bring fresh perspectives and contribute significantly to the continued growth of the media and entertainment industry."
 
Vaz said, “The Indian media and entertainment industry is at an interesting tipping point in time. While the interplay of technology, content and consumer behaviour is reshaping the very definition of the sector, in India there is a clear headroom for growth across categories and a confluence of interests between multiple players in the ecosystem. At a global stage, the soft power inherent to our industry can act as a leverage multiplier to India’s growing cultural influence. I feel honoured to be given the responsibility to lead this committee and look forward to interacting with stakeholders across the board to further our sector’s footprint.”
 
Vaz along with the media and entertainment committee will be engaging with the industry at FICCI Frames 2024 scheduled from 5-7 March 2024 in Mumbai.
Source:
Campaign India

Related Articles

Just Published

7 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

10 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

10 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

12 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.