Fire-Boltt gets Vijay Deverakonda as brand ambassador

Fire-Boltt has announced the appointment of actor Vijay Deverakonda as brand ambassador. 

Deverakomda will be a part of the brand’s commercial marketing efforts and will help in establishing its presence in the Indian market. 

Arnav Kishore, founder and CEO, Fire-Boltt, said, “We are delighted to collaborate with Vijay Deverakonda. We see an evolved lifestyle for all people, ushered in by lifestyle gadgets like a wristwatch, and Vijay's outlook, paired with his fitness quotient and sense of style, is in line with that. He will help us connect better with the younger generation as he commands a huge craze among the youth across the nation. We want a smartwatch on every wrist in the aftermath of the new normal, just as having a cell phone in every hand is a reality now. A step in that direction is our partnership with Vijay, which we have already taken with our existing association with Virat Kohl, Vicky Kaushal and Kiara Advani.”

Aayushi Kishore, co-founder, Fire-Boltt, said, “We believe in developing an ecosystem that responds to consumer expectations with specially produced goods that are both cutting-edge and fashionable. Vijay will be crucial in helping to make us one of the most well-known and reputable companies in the smart wearables market. We are therefore moving at full speed to take advantage of this chance and further enter the southern market with absolute control.”