Four Indian winners at Internationalist Digital Awards, New York

Four brands won metals at the Internationalist Awards for Innovative Digital Marketing Solutions, for their work in India. 

Godrej won a Silver for its online virtual platform gojiyo.com, which was termed as a significant step towards consolidating Godrej's positioning as a "younger, vibrant and brighter brand".

HSBC India earned a Silver for its sponsorship of the Indian Premier League live webcast, where by taking up the gold sponsorship of IPL3 on YouTube, the bank was able to align itself to its target group’s media consumption habit.

For its “Dialogue Engagement Campaign” for Siemens, which helped create a stand-alone engagement platform with viral capability, Digital Direction was awarded a Silver. 

Lastly, Lintas India won a Bronze for the online soap opera it created for Maruti Suzuki India which leveraged television to connect with younger audiences.

It was the first Internationalist Digital Awards to be given based upon the geographic footprint of the campaign, specifically: a global campaign, a regional campaign, a local execution of a multinational campaign, and a local campaign worthy of international adaptation based upon world class standards.

'Digital' is defined by The Internationalist as any form of new media: search, mobile, podcast, POS, interactive, online, viral, social and video, and how these media forms contribute to innovative marketing solutions.

Read the complete list of winners here