View the work that caught our attention here
World Friendship Day was celebrated on 6 August. Celebrations this year were a tad bit muted, as we didn't see the amount of brand work hit our inboxes compared to previous years.
Among the work that we saw, here's what caught our attention:
Goibibo
Godrej L'Affaire
Hala Mobility
Lay's
Licious
Pepsi
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Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
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Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
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