View the work that caught our attention here
World Friendship Day was celebrated on 6 August. Celebrations this year were a tad bit muted, as we didn't see the amount of brand work hit our inboxes compared to previous years.
Among the work that we saw, here's what caught our attention:
Goibibo
Godrej L'Affaire
Hala Mobility
Lay's
Licious
Pepsi
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Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
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