Future Group, Aditya Birla Group, Vodafone and Colors to participate in session on OOH

Representatives from Future Group, Aditya Birla Group, Vodafone and Colors would be participating in the breakfast session on OOH held by IOAA and supported by Campaign India, on 4 January 2011.

Here's the agenda for the session:

IOAA presents

BREAKFAST SESSION on OOH (a closed door discussion)

Supported by Campaign India

In India, the estimated size of the OOH industry was Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013 (i.e. Rs  25 billion). Its share in the total ad pie is expected to go down marginally to 6.8% in 2013 from a current level of 6.9% in 2008. The worldwide spend on OOH will expand; but how are the stake-holders in the Indian OOH industry coping with it?

PROPOSED AGENDA for closed door meeting

Introduction: Indrajit Sen, Exec Direc, IOAA to initiate discussion on maintenance and measurement of displays in OOH space and its operational processes.

Round-table discussion: A discussion with clients and marketers on their expectations from the OOH media.

Clients confirmed so far: Respective representatives from

1) Future Group

2) Aditya Birla Group

3) Vodafone

4) Colors

Pawan Bansal and Noomi Mehta will be a part of the deliberations.

- Spends & trends for 2012

- Deliverables

- Issues

- Credibility

- Premium sites versus ordinary sites

- ‘ROI’ concepts for OOH

- Metrics – Indicators – A sense of Value

- Rates – commissions – transparency

- Standard Operating Processes

Summation: Conclusions from the discussion: Vasant Jante, Publisher, Outdoor Asia, & Member, Board of Governors, IOAA.

Vote of Thanks, and future course of action: Ramu Ramanathan, group editor, Haymarket Media