The breakfast session on OOH presented by IOAA, supported by Campaign India is to be held in Campaign India office's Pipal Conference Room from 9:30 am to 12:30 pm.
The discussion shall be initiated by Indrajit Sen, executive director, IOAA, followed by a round-table discussion with clients and marketers on their expectations from OOH media.
The clients participating in the discussion are:
Anuradha Aggarwal, Vodafone
Bhavna Darira, Aditya Birla Group
Jasneet Bachal, Kotak Mahindra Bank
Manoj Verma, Crompton Greaves
Nagesh Pal, Hindustan Unilever
Parthesh Dave, Parle-Agro
Rajesh Iyer, Colors
Vijay Koshy, Future Group
The discussion will revolve around these key points:
- Spends & trends for 2012
- Deliverables
- Issues
- Credibility
- Premium sites versus ordinary sites
- ‘ROI’ concepts for OOH
- Metrics – Indicators – A sense of Value
- Rates – commissions – transparency
- Standard Operating Processes
Pawan Bansal and Noomi Mehta will be a part of the deliberations
The vote of thanks and future course of action will be delivered by Ramu Ramanathan, group editor, Haymarket Media.
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