Campaign India Team
Nov 30, 2011

GEC Ratings: Colors moves back to number two spot

Star Plus continues to lead, Sony falls to number 3 in Week 48

GEC Ratings: Colors moves back to number two spot

While Star Plus continued its stronghold at the top in Week 48 with 312 GRPs (a dip of two points from Week 47), it was Colors that pulled off the biggest coup of the week.

With a surge of 43 GRPs to 277, Colors moved up to the number two spot, displacing Sony. The latter earned 231 GRPs in Week 48, from 269 in Week 47.

Zee TV was at 149 GRPs (161 last week), Sab was at 108 (115 last week), Imagine was at 73 (78 last week), Star One at 42 (45 in Week 47), Sahara One at 36 (40 last week).

The top ten programmes of Week 48 were:

 

RANK CHANNEL DATE PROGRAMME TVR
1 Star Plus 21/11/2011

Saathiya Saath Nibhana     

5.86 

2

Colors 23/11/2011 Balika Vadhu 5.62 
3 Star Plus  24/11/2011 
Diya Aur Baati Hum           
5.21 
4 Sony Entertainment TV  23/11/2011  Bade Achhe Lagte Hain 4.30 
5 Star Plus 23/11/2011  Yeh Rishta Kya Kehlata Hai 3.98 
6 Sony Entertainment TV   26/11/2011 C.I.D 3.75 
7 Colors  23/11/2011  Parichay 3.7
8 Colors  26/11/2011  HFF Ready 3.69 
9 Star Plus  23/11/2011  Pratigya  3.67 
10 Colors 25/11/2011 Sasural Simar Ka 3.66

 

TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 48: Nov 20 to Nov 26, 2011
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

2 days ago

AiVANTA, UnScript to offer AI-based video solutions ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

2 days ago

Why is PVMA missing ‘U’?

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.

2 days ago

WPP’s back-to-office push: Is India’s adland ready ...

SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?