Star Plus gained viewership from 289 GRPs in Week 39 to register 306 GRPs in Week 40 as per TAM's recent reports for HSM CS 4+ years. Meanwhile, most other channels lost viewership over the week with second-placed Sony dipping from 270 GRPs to 249 GRPs this week, followed by Colors which fell by six rating points to register 205 GRPs. Zee TV registered 157 GRPs in Week 40 as compared to 176 GRPs last week.
SAB registered a marginal gain from its previous week's 123 GRPs to register 126 GRPs, while Imagine TV registered 75 GRPs dropping three rating points. Sahara One (36 GRPs) and Star Utsav (32 GRPs) reigstered marginal gains, while Star One (33 GRPs) and DD1 (16 GRPs) registered marginal drops in rating points. Zee Smile (4 GRPs) maintained its position as well as viewership.
Star Plus' 'Saathiya Saath Nibhana' aired on 30 September was the most viewed programme during Week 40 with 6.22 TVR. Sony Entertainment's 'Kaun Banega Crorepati' and 'Bade Achhe Lagte Hain' aired on 27 September were the respective second and third most watched programmes of the week.
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