Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+). STAR Plus was at 259 GRPs. Colors made itself comfortable at the top, registering 316 GRPs. Sony was at 151, NDTV Imagine at 80 and SAB TV at 73. Track GECs' performance in 2010:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
