![Zee zooms close to Colors](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2f20160517201259789230_zeetv_logo_365.jpg&h=570&w=855&q=100&v=20170226&c=1)
Zee TV put in an inspired performance to end the week with 309 GRPs (TAM, HSM, CS 4+), just 12 GRPs behind Colors at 321 GRPs in week five.
STAR Plus slipped to 247 GRPs.
Sony delivered 170 GRPs, NDTV Imagine 90 GRPs and SAB TV 84 GRPs.
Zee TV put in an inspired performance to end the week with 309 GRPs (TAM, HSM, CS 4+), just 12 GRPs behind Colors at 321 GRPs in week five.STAR Plus slipped to 247 GRPs.Sony delivered 170 GRPs, NDTV Imagine 90 GRPs and SAB TV 84 GRPs. Track GECs' performance in 2010:
Zee TV put in an inspired performance to end the week with 309 GRPs (TAM, HSM, CS 4+), just 12 GRPs behind Colors at 321 GRPs in week five.
STAR Plus slipped to 247 GRPs.
Sony delivered 170 GRPs, NDTV Imagine 90 GRPs and SAB TV 84 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.