Genesis Burson-Marsteller strengthens India Team

Genesis Burson Marsteller has announced key organisational developments to align itself with the domain-led structure of Burson-Marsteller globally, and the appointment of Rahul Sharma as President of its Public Affairs business. Sharma, a former editor of the Khaleej Times in Dubai and of HT Delhi, will also head The Resource Centre, which will integrate existing specialists in research, content, media and design. Nikhil Dey will continue to lead the Public Relations business as its President.

“The openness of the government to transparent and consultative processes in policymaking and regulation has provided ample scope for professional public affairs practice, which is our forte,” said Prema Sagar, principal and founder of Genesis Burson-Marsteller. “I am delighted with Rahul Sharma joining the firm as his vast knowledge and understanding of the Indian polity and business landscape will be invaluable to our clients. His experience will help grow our public affairs consulting on the changing policy and regulatory environment in the country.”

The firm also announced the appointment of four India Practice Chairs: Sheena Sharma for Technology, Vandana Sandhir for Corporate, Papri Dev Sharma for Marketing and Poonam Madan for Corporate Responsibility. “We have always been pioneers in building service capabilities that are aligned to emerging client needs”, said Ashwani Singla, chief executive, Genesis Burson-Marsteller. “The Practice Chairs will bring alive our proposition of providing insight- led, ideas rich, integrated and measurable campaigns that make a difference to the business of our clients.”