InMobi's content platform Glance has announced the acquisition of Roposo, a short-video platform.
Post this acquisition, Glance will get access to Roposo's network of professional, vernacular content creators and million users.
Roposo offers a TV-like interface that allows users to watch videos in 10 languages and across 24 channels that are powered by a network of regional influencers.
According to a statement, nearly 60 per cent of Glance users in India belong to Tier 2 and Tier 3 cities, and spend an average of 22 minutes per day consuming content. Glance currently provides content in 4 languages - English, Hindi, Tamil and Telugu.
Naveen Tewari, founder and CEO, InMobi Group, said, "Most of India wants high-quality video content in vernacular since only 10 per cent of India speaks English. Glance's focus on 3Vs - video content across a variety of topics in vernacular - has already made it India's fastest growing content platform. This acquisition will enable Glance to bring to the fore content created by Roposo's large vernacular influencer community."
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