Campaign India Team
Jan 17, 2022

Global Alliance for Improved Nutrition appoints Hill+Knowlton Strategies

Account won post a multi-agency pitch

Global Alliance for Improved Nutrition appoints Hill+Knowlton Strategies
The Global Alliance for Improved Nutrition (GAIN) has appointed Hill+Knowlton Strategies (H+K) to handle communications in India. The account was won following a multi-agency pitch.
 
The agency's mandate is to create an integrated communication strategy for the ‘Commercialisation of Biofortified Crops’ program which aims to promote biofortified food products – zinc wheat and iron pearl millet.
 
Ishank Gorla, programme lead, GAIN, said, “We are pleased to appoint Hill+Knowlton Strategies as our integrated communications partner in India. We are part of a global network of partners working together to create sustainable solutions to malnutrition. We believe Hill+Knowlton Strategies, with their in-depth experience and capability will be able to drive our narrative in a compelling manner and improve awareness of the select biofortified foods and food products in key regional markets.”
 
Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GAIN. With committed teams and our in-depth domain knowledge, H+K is well-positioned to provide sector-specific, innovative, and integrated solutions to drive the desired impact and outcome for the brand. We look forward to enhancing GAIN’s brand value in India through our collaboration.”
 
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation that aims to tackle the human suffering caused by malnutrition.  
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.