Goafest 2014 Media Abbys: PHD scoops only Grand Prix, three Golds, one Silver; Lodestar UM bags 11 metals with two Golds, three Silvers

PHD was the only agency to win a Grand Prix at the Media Abbys at Goafest 2014. The agency bagged the Grand Prix in the ‘Best Digital Content Creation Strategy’ category for ‘BeBeautiful’, for client Hindustan Unilever Limited.

PHD also bagged three Golds and a Silver. Two of the Gold wins came for HUL work ‘Vlog-On’ in the ‘Best Use of Social Media’ and ‘Best Use of Branded Content’ categories. Another Gold was for Kan Kajura Tesan, again for Hindustan Unilever in the ‘Best use of Mobile Media’ category. 

Lodestar UM was the most awarded agency on the night in terms of number of metals, with a total of 11 awards (two Gold, three Silver and six Bronze).

The agency’s Gold wins came in the ‘Best use of Sponsorship’ and ‘Pro Bono Marketing’ categories for work done for Tata Safari Storme (Safari Storme 24 – Redefining the rules of sponsorship) and Coca-Cola (Support My School) respectively.

Mindshare India bagged a total of seven metals including two Gold, three Silver and two Bronze awards. The Gold wins came for Horlicks’ ‘12922 days of free tutoring in just 42 days’ and Closeup Gel Toothpaste’s  ‘Closeup reuniting one tag at a time’ in the ‘Best use of Digital as a Medium’ and ‘Best Use of – Experiential Including Large Events’ categories respectively. Mindshare Pakistan also won a Gold for its entry ‘Mothers win the Elections’ for Dalda Cooking Oil.

Milestone Brandcom had two Gold winning entries on the night. Both the Golds came for entry titled ‘Double Burger’ for McDonalds. One win was in the ‘Best Use of Outdoor’ category while the second came in the ‘Best Use of Ambient Media’ category.

Madison Media Pinnacle won a total of three metals, one of which was Gold. The Gold win came for Cadbury Dairy Milk entry ‘The Sweet Mishti Love Story’ in the ‘Best Use of Ambient Media’ category.

Hungama Digital Media, Mediacom  and SMG Convonix  also bagged a Gold award each on the night. Hungama’s win came in the ‘Best use of Social Media’ category for Krrish 3. Mediacom bagged a Gold for Gillette’s ‘Shave or Crave’ entry in the ‘Youth Marketing’ category.  SMG Convonix’ entry ‘No Touch Banner’ for Samsung bagged a Gold in the ‘Best Use of Digital Display Advertising’ category.

In total, there was one Platinum, 14 Gold, 21 Silver and 14 Bronze awards announced on the night.

Fifty three agencies had sent in 619 entries for the awards. There were 150 shortlists.

View full list of winners by category, and by agency below: