Category | Brand Name | Caption Title | Agency/Organization | Metal |
1. Best use of TV | Samsung | Samsung NDTV camera phone partnership | Lodestar UM | Gold |
1. Best use of TV | Mc Dowells No1 Soda | Mc Dowells No1 Yaari with Rana | Mindshare India | Bronze |
2. Best use of Cinema | OPLUS MOBITCH INDIA PRIVATE LIMITED | One Plus 5T - PVR Global Launch | Ignite Mudra - Gurgaon | Silver |
2. Best use of Cinema | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India | Lodestar UM | Bronze |
3. Best use of Newspapers and Magazines | Tata Nexon | How we used reality to change perception | Lodestar UM | Silver |
4. Best use of Outdoor | Hamam | #GoSafeOutside | Rapport Outdoor Media Pvt Ltd | Silver |
5. Best use of Ambient Media (includes but not restricted to Cinema theatres) | ||||
6. Best use of Events both Large & Small Events | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Gold |
6. Best use of Events both Large & Small Events | Star Bharat | Nimki Mukhiya | THE SOCIAL STREET | Bronze |
7. Best use of Activation | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India | Lodestar UM | Silver |
8. Best use of Radio (including Internet Radio) | ||||
9. Best use of Sponsorship | Mc Dowells No1 Soda | Mc Dowells No 1 Yaari With Rana -Sponsorship | Mindshare India | Bronze |
9. Best use of Sponsorship | Tata Hexa | How Hexa became the HERO amongst Stars | Lodestar UM | Bronze |
10. Best use of Branded Content - in-film / in-serial / in game integration | Reckitt Benckiser - Dettol | Khelo Aur Seekho Chhota Bheem ke Saath Saath | Initiative Media (India) Pvt Ltd | Silver |
10. Best use of Branded Content - in-film / in-serial / in game integration | Hasbro India LLC | Brand integration of Speak Out in Son of Abish - Game segment | OMD India | Bronze |
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Samsung | Samsung NDTV camera phone partnership | Lodestar UM | Gold |
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Vodafone India | Gift a Story | Wavemaker | Silver |
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Kissan Ketchup | Kissan Tiffin Time Table | Mindshare India | Bronze |
12. Best use of Digital Media - Best use of Digital Search (SEO and/or SEM) | Pizza Hut | frictionless consumer journey across all digital assets | SingleInterface - Gurgaon | Bronze |
13. Best use of Digital Media – Best use of Social Media | 8 Hours | A Secret Book Launch | THE SOCIAL STREET | Silver |
13. Best use of Digital Media – Best use of Social Media | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Silver |
13. Best use of Digital Media – Best use of Social Media | Pringles | Single As a Pringle | Mindshare India | Bronze |
13. Best use of Digital Media – Best use of Social Media | Johnson & Johnson | The story of a night napkin on social media | Lodestar UM | Bronze |
14. Best use of Digital Media – Best use of Digital Display Advertising | Tata Ace | Tata Ace - Keep Loading | Havas Media India Pvt. Ltd. | Bronze |
14. Best use of Digital Media – Best use of Digital Display Advertising | Nokia | #PlaySnake with Nokia | Wavemaker | Silver |
14. Best use of Digital Media – Best use of Digital Display Advertising | Cafe TC | Missed Caller | Dentsu Webchutney | Silver |
15. Best use of Digital Media – Best use of Integrated Campaign in Digital | Bharti Airtel | Airtel connected live | GroupM Team Airtel | Silver |
15. Best use of Digital Media – Best use of Integrated Campaign in Digital | Royal Stag Barrel Select (RSBS) | SHORT IS BIG | Wavemaker | Silver |
16. Best use of Digital Media – Best use of Mobile Media | ScoopWhoop | World's First In-Flight Content App | Dentsu Webchutney | Silver |
16. Best use of Digital Media – Best use of Mobile Media | Cafe TC | Missed Caller | Dentsu Webchutney | Gold |
17. Best use of an Integrated Campaign | Royale Atmos | The Week We Unmasked India | Madison Media | Silver |
17. Best use of an Integrated Campaign | Raymond | Raymond 2.0 Metamorphosing the Complete Man | Madison Media | Silver |
17. Best use of an Integrated Campaign | Vicks India | Vicks #TouchOfCare | MediaCom Communications Pvt Ltd | Bronze |
18. Youth Marketing | U Cypher | Introducing the Indian youth to the thrilling world of e-sports with thumb-stopping content to capture their imagination and game on! | Sparkt | Silver |
19. Cause Marketing | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Gold |
19. Cause Marketing | Prasadam Industries | The Snake Guard | THE SOCIAL STREET | Bronze |
19. Cause Marketing | IndusInd Bank | The Other Men In Blue | Dentsu Webchutney | Silver |
20. South Asia - Best use of an Integrated Campaign | Lifebuoy | Lifebuoy Creates World’s Largest Human Image of Hand | Mindshare Bangladesh - Dhaka | Silver |
20. South Asia - Best use of an Integrated Campaign | Grameenphone | Grameenphone Birthday Campaign | Mindshare Bangladesh - Dhaka | Gold |
20. South Asia - Best use of an Integrated Campaign | Ratthi Milk Powder | Making the Smart Choice in the New Year | Fonterra Brand Lanka - Biyagama | Bronze |
Agency/Organization | Bronze | Silver | Gold | Total Metals | Total Points |
Lodestar UM | 3 | 3 | 4 | 10 | 62 |
Dentsu Webchutney | 3 | 1 | 4 | 26 | |
Wavemaker | 3 | 3 | 18 | ||
Mindshare India | 4 | 4 | 16 | ||
Mindshare Bangladesh - Dhaka | 1 | 1 | 2 | 14 | |
THE SOCIAL STREET | 2 | 1 | 3 | 14 | |
Madison Media | 2 | 2 | 12 | ||
GroupM Team Airtel | 1 | 1 | 6 | ||
Ignite Mudra - Gurgaon | 1 | 1 | 6 | ||
Initiative Media (India) Pvt Ltd | 1 | 1 | 6 | ||
Rapport Outdoor Media Pvt Ltd | 1 | 1 | 6 | ||
Sparkt | 1 | 1 | 6 | ||
Fonterra Brand Lanka - Biyagama | 1 | 1 | 4 | ||
Havas Media India Pvt. Ltd. | 1 | 1 | 4 | ||
MediaCom Communications Pvt Ltd | 1 | 1 | 4 | ||
OMD India | 1 | 1 | 4 | ||
SingleInterface | 1 | 1 | 4 |
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