Before the three-day festival kicks off later today, let's rewind to last year's edition
The three-day annual advertising festival, Goafest kicks off later today with the Industry Conclave followed by the Media, Publisher Abbys.
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Company aims to support innovation in the global adtech ecosystem through this investment.
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
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