Before the three-day festival kicks off later today, let's rewind to last year's edition
The three-day annual advertising festival, Goafest kicks off later today with the Industry Conclave followed by the Media, Publisher Abbys.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
