Before the three-day festival kicks off later today, let's rewind to last year's edition
The three-day annual advertising festival, Goafest kicks off later today with the Industry Conclave followed by the Media, Publisher Abbys.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The agency restructures its top creative leadership while embracing a DIY approach to its business.
In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.
.png&h=268&w=401&q=100&v=20170226&c=1)
One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
