Radhika Joshi
Apr 09, 2013

VIDEO: Goafest 2013: Creative and Media Abbys Winners

Watch what some of the big winners have to say.

We caught up with McCann Worldgroup's Prasoon Joshi; Grey India's Amit Akali, Malvika Mehra and Jishnu Sen; Interface Business Solutions' Sabyasachi Mitter; Leo Burnett's K V Sridhar (Pops); JWT's Senthil Kumar and Mindshare's Ravi Rao. See in the above video what they have to say about the most exciting piece of work that won awards from them.

We also spoke with Sarvesh Raikar, Manish Bhat and Arunava (Joy) Sengupta from Scarecrow Communications, Ajay Kakar from Aditya Birla Group and Senthil Kumar from JWT on winning gold in the new category - Branded Content - and potential of the category going forward.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.