Campaign India Team
Dec 26, 2019

GoAir appoints Performics for digital

Account won post a multi-agency pitch

Mandate includes performance media, SEO and analytics
Mandate includes performance media, SEO and analytics
Performics India has bagged the digital media mandate of GoAir. 
 
The account was won following a multi-agency pitch and the mandate includes performance media, SEO and analytics. Prior to this iProspect handled the account.
 
Shabnam Syed, VP and head of marketing and e-commerce, GoAir, said, “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customise processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”
 
Suchit Sikaria, managing partner, Performics India, said, “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across paid media, SEO and analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalisation.” 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

22 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

22 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

23 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.