Campaign India Team
Jul 20, 2010

Govindraj Ethiraj to join UIDAI

Bloomberg UTV has announced the departure of its editor-in-chief Govindraj Ethiraj, who will be joining the special Government project UIDAI.

Govindraj Ethiraj to join UIDAI

Bloomberg UTV has announced the departure of its editor-in-chief Govindraj Ethiraj, who will be joining the special Government project UIDAI.

Speaking on this development, Ronnie Screwvala, UTV Group chairman and chief executive officer, said, “Since Bloomberg UTV’s inception, Govind has been one of the key catalysts in ensuring the genesis and birth of a new business entity and successfully navigating it through its pilot stage. The strong leadership team that Govind has built on the editorial side will ensure that Bloomberg UTV is well set  for its next stage of growth across television, internet and mobile. I wish Govind well in his new assignment.”

Speaking on his reason to leave, Ethiraj said, “I have always wanted to work on a project that reflected ambition and scale and, at the same time, helped me to understand my country and its real issues better. The UIDAI project gives me the opportunity to do that and work with an exciting and committed team led by Nandan Nilekani."

Ethiraj will remain with Bloomberg UTV till the end of September 2010, and will work with  the business leadership team at the channel to ensure a smooth transition.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

2 days ago

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

2 days ago

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

3 days ago

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.