Starcom MediaVest Group (SMG) India, has promoted Kaushik Chakravorty to the position of group chief operating officer for their Out Of Home category. Chakravorty will be responsible for managing operations of the group’s Out Of Home brands – Navia and Vector in addition to his role of executive director and country head - Enhance. Kaushik will continue to report to Ravi Kiran, CEO-South Asia for SMG and in this newly created position he will work closely with Sanjay Shah, CEO-Navia and Vector.
Commenting on Chakravorty's appointment Ravi Kiran, said, “Kaushik is one of the most mature managers in our business and leads a very dedicated and client focused team within Starcom MediaVest Group. His passion for product, people and process is well known and I am confident he will strengthen the managerial bandwidth substantially at Navia and Vector.”
Sanjay Shah CEO- Navia Asia and Vector said, “As our business continues to grow rapidly in scale and scope, we feel that there is a need to further consolidate our Out Of Home offering. Kaushik brings in nearly two decades of varied experience in the space of ambient media, retail and outdoor. He will be an asset to Navia and Vector”
In this newly created position, Chakravortywill work closely with the teams at Navia and Vector across regions in developing a strong strategy, as well as delivering to clients’ consistency in service and quality. Kaushik has over 16 years experience in sales, market development, client servicing and account management across media companies and MNC organisations.
Speaking on this expanded new role within SMG India’s OOH business, Chakravorty said, “I have already been working closely with Sanjay Shah on common clients under the guidance of Ravi Kiran. This new role helps in increasing the existing collaboration within our business and I look forward to the challenges it brings with it in addition to my role at Enhance.”
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