Grey bags creative mandate of JSW Group

Grey India has won the creative duties of the JSW Group. The agency won the account after a multi-agency pitch. The size of the account is estimated to be around Rs. 30 crores.

JSW Group is a part of the OP Jindal Group and is present in various verticals such as steel, energy, minerals and mining, aluminum and infrastructure among others.

Confirming the win, Sharmila Banerjee, head, corporate communication, JSW Group said, "Grey impressed us with the sheer volume and quality of work that reflected their committed approach to the business. The scope of work includes creating a corporate image for the group and ATL and BTL campaigns for the group and different verticals."