GroupM’s outcome-based agency mSix&Partners has appointed Subhamay Mukhopadhyay as managing partner, India.
He will be responsible for accelerating the business growth of mSix&Partners and its clients in India through its integrated marketing solutions. He will also expand the agency’s capabilities in media and commerce, measurement and technology. Prior to this, Mukhopadhyay was vice president - client leadership at Mindshare. He joined the media agency in November 2005.
He takes over from Saket Sinha, who has been promoted as chief growth officer of mSix&Partners APAC. Sinha will be based in Singapore.
Amin Lakhani, CEO – Mindshare South Asia said, “Currently serving as the head of Mindshare West, he has built an exemplary cross-functional team and worked on numerous clients in multiple sectors. Among Subho's many achievements is his expertise in integrated media strategy and excellent client relationships. He’s delivered multiple award-winning campaigns in India as well as across the globe. Subho has played a significant role in growing the agency in India and I am confident that his vision will build on mSix&Partners legacy in the country. It's inspiring to see Subho become a leader among the ranks to create a future-fit agency. I am confident he will push the agency to new heights with his expertise and leadership."
He added, “I would also like to take this opportunity to thank Saket Sinha, under whose leadership, mSix&Partners has become the fastest-growing agency building a rich roster of clients and challenger brands.”
Mukhopadhyay said, “There couldn’t be any better time to take charge of mSix&Partners. ‘Agility’ and ‘entrepreneurial’ spirit of this youngest agency of GroupM provides the best opportunity to partner with the existing and new-age businesses. Top priorities for us will be to deliver ‘client delight’ by strengthening and building a sustainable relationship, attracting ‘quality talents’ to drive business and brand solutions and curate ‘bespoke' products and solutions with a clear focus on data, tech and content. I’m excited to embark on this journey and scale-up mSix&Partners in India to the next level.”