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Jul 15, 2008
Hakuhodo wins Maruti A-Star biz
Maruti Suzuki has appointed Hakuhodo Percept as its creative agency for its much awaited launch for the year 2008 – the A-Star. Maruti Suzuki had called for an extensive multi agency pitch that saw agencies such as Hakuhodo Percept, Grey, Lowe, Capital, Dentsu, Euro RSCG and Publicis participate. The A-Star is the first global car that has been designed by Indian designers for Suzuki Motor Corporation.
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