Hashtag Orange has bagged the digital mandate of Wildcraft. The agency will handle the brand's digital across creative and media and provide it with tech capabilities.
The account was won following a multi-agency pitch.
Pawandip Singh, CMO, WildCraft India, said, "Wildcraft is a dynamic outdoors brand that needs a unique and differentiated approach where we encourage more conversations with our customers. We're excited that Hashtag Orange with its customer centric approach and results oriented solutions will partner Wildcraft in achieving our digital goals.”
Gaurang Menon, CCO, Hashtag Orange, said, "Wildcraft is a brand we have all grown to love. The prospect of working on an indigenous and homegrown brand is truly exciting. And with the leadership there with a clear vision and a desire to innovate, we look forward to creating some truly memorable work together.”
Freya Mishra, director client servicing and strategy, Hashtag Orange, said, "It's always a great learning experience to work on a brand that gives you an opportunity and the freedom to experiment with new ideas rather than following the beaten path. Wildcraft is such a brand, and we are very excited to carve the unexplored path for them and create magic.”
Mukesh Vij, founder, Hashtag Orange, added, "We are very excited to have Wildcraft in our client roster. As a full-service digital solutions agency, We are confident that we will be able to add a lot of value to Wildcraft and contribute to their growth.”
