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Havas CX, the customer experience unit of Havas Creative Group India, has announced the appointments of Arunima Singh and Ashtad Gandhi.
Singh has been appointed as vice president - customer success, whereas Gandhi is associate vice president – data and analytics.
SIngh will head the unit’s business operations to streamline the process and work closely with the India Havas creative team/Havas Village India to expand its scope across the group. Gandhi, on the other hand, will lead the data and analytics wing to build and develop the practice and enhance the customer-centricity of all offerings through data-led processes that’ll help clients arrive at better decisions.
He moves from Publicis, where he was director - data, strategy and technology. Singh joins from Havas Life Sorento, where she was vice president, health digital.
The duo will report to Prashant Tekwani, managing partner, Havas CX India.
Rana Barua, group CEO, Havas Group India, said, “Havas CX India has witnessed exponential growth in less than 2 years through massive business wins across Mumbai and New Delhi. In addition, it has successfully built resonance in the industry through its annual report X Index. We understand that brands that get CX right will be the ones that stay relevant in the future, and therefore, our aim now is to scale up Havas CX to the next level and further expand both its expertise and our teams.”
Prashant Tekwani, managing partner, Havas CX India, said, “Over the past few years, we have partnered with brands to create business solutions with data and technology playing an integral role. As Arunima and Ashtad come on board, we’re embarking on the next phase of our rapid growth. The experience and expertise that both bring to the table will help us strengthen our offering further and empower us with the necessary tools to provide strong, strategic counsel to our clients.”