Prashant Tekwani joins Havas CX as EVP and business head

Havas Group India has announced the appointment of Prashant Tekwani as EVP and business head of Havas CX India.

 

Havas recently created a global customer experience network bringing together its digital transformation, e-commerce, customer experience design and customer acquisition and engagement under one umbrella and called it CX. 

 

Tekwani will be based in Mumbai. He moves from Indigo Consulting where he was vice president - North and East. His mandate is to work towards accelerating Havas CX's journey of transformation in India along with the core leadership team in the group. He will be working with Ekino, Think Design and Langoor Havas teams to leverage both Indian and global opportunities for the group. He will report to Rana Barua, CEO, Havas Group India and 'work closely' with Yann Doussot, global COO, Havas CX Network.

Doussot said “Havas CX spans 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai. It brings together global agency groups including ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Project House and Intellignos. Prashant’s appointment is a key milestone for the group’s ongoing effort to deliver meaningful brand experiences across the entire network for this customer journey.”

Barua said “I am delighted to have Prashant join us at a crucial inflection point for our group in India. He comes on board at an interesting time as we continue to expand on our amazing acquisitions of Think Design and Langoor and also establish our Havas CX credentials. I am confident his understanding of the entire gamut of the consumer experience journey will make him the perfect fit to drive the next phase of growth in India and also across the network.”
 

In a career spanning more than a decade Tekwani has also worked with Monk Media Network and iContract.

He said, “Havas CX’s competitive advantage lies in its ability to combine this deep-rooted, newly coordinated CX expertise with Havas’ rich insights into modern consumers (via its proprietary Meaningful Brands study of 350,000 consumers), its ground-breaking Prosumer studies of ‘leading edge’ consumers, and its X Index – a new barometer for measuring and managing customer experience) and its unique, integrated Village model – establishing the ability to look at customer experience from a more holistic, comprehensive and less siloed perspective. I am truly excited to be joining Havas Group and CX network, India.”