Less than three years after announcing the acquisition of digital agency Langoor, Havas Group India has now issued a statement about the duo parting ways.
In September 2019, the agency had announced that the rebranded entity would be called Langoor Havas. Langoor's co-founder – Venugopal Ganganna was handed the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua – group CEO, Havas Group India.
Barua said, “The pandemic allowed us to re-evaluate our vision and some of our goals, and as we revisited the future plans, we realised that Langoor’s new plans were unique but different from ours. So, we came to a mutual decision to part ways. I wish its co-founders all the very best in their journey ahead.”
Ganganna added, “In the ever-changing world of marketing transformation, we constantly innovate at the intersection of data, creativity, and technology and create new focus spaces and offerings that would deliver true business outcomes. The new refreshed vision and offerings were different from what we had originally envisaged with the Havas Group. Hence, we mutually decided to demerge this association and become independent again. We thank the Havas Group for the short partnership and wish them the best always."
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