Havas Media Group India to handle Puma's entire media mandate
Puma has been working with the agency for parts of its offline business prior to this
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
How adtech companies can adapt to India's data ...
The APAC director of IAB Tech Lab stresses that compliance to the Digital Personal Data Protection Act hinges on strict data practices, with industry collaboration key to maintaining consumer trust in digital advertising.
Dentsu launches its business transformation ...
Narayan Devanathan will lead this division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.
Landor's global president on shaping brands as ...
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.