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Indian consumer sentiment surges amid festive ...
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
24 hours with ... Arvind Saxena
The chief marketing officer of NEC Corporation India and head of the Marketing Centre of Excellence for global smart cities at NEC Corporation takes us through his average day.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM ...
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Time to shine festival lights on ethical e-commerce
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.