Havas Media Group India, the media agency conglomerate of Havas Group India, has announced the launch of Havas Market.
This division is a full-service e-commerce offering that aims to empower consumers in their shopping journey by providing e-retail experiences and generating incremental business for brands.
Havas Market was launched globally in October 2020. In India, it will be led by Sharukh Lakhani, lead - Havas Market.
The marketplace will strive to provide comprehensive understanding and analysis across all sales channels, including over 50 marketplaces, social commerce, direct to consumer, and digital to retail, using a unique methodology, beyond media.
It will also incorporate the capabilities of insights, research, retail and content management, paid media, sales analytics and more.
Lakhani has a career spanning over 11 years across various segments in the e-commerce ecosystem, retailer and agency space. He moves from Wavemaker, where he led the e-commerce media strategy.
Lakhani will work with Provit Chemmani, who leads the e-commerce expansion globally for Havas Group, Rohan Chincholi, head- digital services, Havas Media Group India and a team of specialists across research, insights, performance media, content and analytics.
Rana Barua, group CEO, Havas Group India, said, “With the launch of Havas Market, India is poised to become a leader in creating meaningful shopping experiences. The division will give clients access to real-time market intel to help them form better decisions on the back of data and technology. I’m excited about the group’s ambitious plans, forging into new avenues, that not only strengthen our capabilities but also ensure upskilling of our people and processes, thereby providing a seamless and integrated experience to our clients.”
Mohit Joshi, CEO, Havas Media Group India, said, “The current e-retail landscape in India is very competitive and complicated for the consumer. From fashion, beauty, electronics and mobile, to food, healthcare and entertainment, each product category has witnessed significant growth in e-commerce spends. India already has close to 200 million-plus online transacting users. Given Havas Media Group India’s diversified client portfolio, we identified a great opportunity to develop an in-house e-commerce practice. With Havas Market, we want to become the go-to-market entity in the industry, offering an end-to-end solution and optimising clients’ e-retail business. I’m confident with Havas’ existing capabilities and the stellar team of experts, we will be able to scale the vertical to even greater heights.”
Chincholi added, “Consumers today are constantly on the lookout for ease and convenience in their purchase journey. Havas Market will help brands rethink the retail journey and, in turn, reach an engaged audience. The approach will be guided by Havas Media Group’s converged data partnership and Mx process that uses connection, context and content to create the most meaningful experience for consumers.”
